Solar Fred Marketing Tip: Your Solar Brand Is Much More Than Your Logo

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People rarely ask me about what goes into a solar brand, and I think that’s because solar CEOs feel that it’s just one of those marketing thingys that …ya know… kind of, sort of needs to be somewhere in the business plan, but not really. Your brand is just a logo, right? Wrong.  Your solar logo, as beautiful as you may think that it is, is not your

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