Is Solar Really Contagious or Is Persuasion Driving Neighborhood Solar Adoption?

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A few months ago I wrote about the latest study that shows how residential solar sales are contagious. That is, if you make a solar sale in a neighborhood, it’s not long before more installations appear in the same area. However, new non-solar research suggests that it might be persuasion — i.e., old fashion sales and marketing — that is really dri

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