Are You a Mac or a PC? Are You a Solar Person or a Utility Person? It’s the Same Questio

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Most of us probably remember the “Get a Mac” campaign from about 10 years ago.*It wasn’t about Macs or PCs, or which are better. That’s what it seems to be on the surface, but really this campaign was about YOU, the buyers of either Macs or PCs. The campaign asked all of us to either identify ourselves with someone who likes a simple, well-designed

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