5 Lessons Solar Marketers Can Learn from the ALS Icebucket Challenge

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I tried to avoid it, but after several call-outs by family and colleagues (and a quiet donation), I knew I had to finally respond to the “ALS Ice Bucket Challenge” when Henry Dziuba, president of SMA America called me out after this: It was creative, and I respected that, so I couldn’t ignore it and I couldn’t just toss a bucket of ice cold water o

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