Solar Fred PR Lesson: Deconstructing Xcel Energy’s “Doing Solar Right” Commercial

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Public relations really is an art, and I have to hand it to Xcel Energy for creating a very nice looking commercial that — on the surface — seems to be a big luv hug to solar power! Yay!* And it is — for utility scale solar. At the same time, the video subtly poo-poos little home solar, implying that it’s an “unfair and unequal” way to go solar. If

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