Which is More Effective? Marketing Solar with Anxiety or Inspiration?

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Below is another fascinating TED Talk. This one is from Jonah Sachs, one of the creators behind The Story of Suff. Here, Sachs talks about how the old tricks of traditional marketing are losing their mojo. He says that brands (and I’ll add solar brands) can no longer scare our customers into “needing” to buy a product. In the traditional consumer w

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