Yingli Solar Takes on World Cup with Global Solar Marketing Strategy

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feature-0-1383808781245.jpg When Yingli Solar first sponsored football’s World Cup in 2010, the most widely watched sporting event in the entire world, it seemed to be an odd — and expensive — marketing move for a solar PV manufacturer. We all know that solar consumers rarely choose the solar panel brand, installers do. So why would Yingli spend the same amount of money as gl