The Aggressive Solar Pricing U-Turn that Was Impossible to Make

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Traditionally the solar industry has tracked its progress along the learning curve by observing price behavior. This methodology has led to premature announcements of success under the headings of grid parity and the PV industry’s version of Moore’s Law. The price function is more complex and because it is market-based, assumptions of success in this regard were not only premature, but led to the unfortunate conclusion that price declines were indicative of true learning.

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