Don Quixote, Chasing Unicorns and Treasure Maps in the Solar Industry

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body-don-quixote-chasing-unicorns-and-treasure-maps.jpg After over 30 years of struggle solar industry participants cannot be blamed for viewing the lucrative feed-in-tariff incentive model as the best hope for a stable market. Focusing on the photovoltaic industry, the market (in Europe) for PV systems seemed to move overnight from megawatt levels of demand to gigawatts with many believing that terawatt shipment years were soon to come. The accompanying shortage of polysilicon led to high levels of investment in thin film technologies as well as metallurgical grade silicon, CSP and CPV technologies — all focused on answering the cost piece of the PV conundrum.