The Often Unprofitable, Always Challenging Road to Success of the Photovoltaic Industry

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Now you see it now you don't – disappearing margins for PV manufacturers are not a magician's trick, nor are they the phenomenon of current solar times. The low to zero to negative margins un-enjoyed by today's technology manufacturing sector are the result of years of choices made by an industry stalwart in its belief that solar is the answer yet beset by end users who, having many choices, many times choose something else.

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