When Will a Solar Company Guerilla Market Like this Bank?

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body-when-will-a-solar-company-guerilla-market-like-this-bank.jpg Here’s another example of a non-solar company taking a small guerrilla marketing risk and getting a 9-million viewer pay-off on YouTube. Nine million people watching a five minute video made by an international bank that few Americans had ever heard of…until now. Industry pros often tell me that it’s the installers that choose solar PV panels, and