Solar Marketing Strategy vs Tactics: Know the Difference and Shake 'Em Up Once a Year

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body-perhaps-its-time-to-find-new-strategies-for-climbing-the-solar-marketing-mountain.jpg In conversations with solar people, I sometimes hear people mix up "strategy" and "tactics." I'll hear something like "I use several strategies, mostly press releases and Twitter." These are not strategies, they're tactics (tools) that work with your strategy (or strategies) for Twitter and press releases. So, before we get into a few suggestions f