Psst! Solar Fred Marketing Tip: The Goal Is To Inspire Trust

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body-psst-solar-fred-marketing-tip-the-goal-is-to-inspire-trust-not-just-sell.jpg Whether you’re a solar megawatt developer or a solar kilowatt installer, you may think that the goal is to sell solar panels and megawatts to each prospect. But the truth is that your main goal really should be to inspire trust….which will then lead to closing the sale. In simplest terms, what I mean by trust is this: You offer a solar product or s