Solar Fred's Event Marketing Insights from SPI: Is Less More?

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Heading to SPI 2012 in Orlando, I was expecting a somewhat compact show. Though it wasn't as large as Dallas, I was surprised to find that while there were fewer booths, companies that did show up had booths that were as big as 2011’s SPI, or at least it appeared that way. Sharp seemed to have the most real estate at 4800 sq ft, but Power-One (2400

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